I made this for a chili cookoff and won the competition!
It has a little kick to it but the peanut butter enhances the flavor so there is a good balance. It doesn't taste like peanuts. I did use tomato chucks and then added the seasonings to my liking. I also used an organic peanut butter instead of the cheaper stuff which has added sugar. I think that the addition of natural peanut butter for sure helped it come together well.